Project
American Greetings Branded Experience
Rhino
Illustrator
Photoshop
p5.js
Designing, prototyping, and iterating upon a physical branded experience to change guest perception of the physical greeting card.
Role
Design Research, Experience Design, Rapid Prototyping, Client Presentation
Duration
12 weeks (Fall 2024)
Team
Individual, Daphne Peters (Professor)
This project consisted of three parts
Research Summary
With a history of constant adaptation to meet changing needs and technology, American Greetings is a 100yrs+ company pushing out a variety of digital products, commodifying convenience and remaining at the forefront of the card industry. However, through my research, I found key areas of value and opportunity for American Greetings to reconnect with the nostalgia market and make a strong impression on new audiences.
Ideation
With a history of constant adaptation to meet changing needs and technology, American Greetings is a 100yrs+ company pushing out a variety of digital products, commodifying convenience and remaining at the forefront of the card industry. However, through my research, I found key areas of value and opportunity for American Greetings to reconnect with the nostalgia market and make a strong impression on new audiences.
Framer 2023
Amsterdam