4 Years, 38 Designers, 250+ Projects, 1 Night.

4 Years, 38 Designers, 250+ Projects, 1 Night.

In the Making is the Carnegie Mellon University School of Design Class of 2025’s senior show. It is a cumulation of four years of work across three disciplines in design.

Project Length: 10 weeks (Spring 2025)

Team

Rubie Shay, Isis Berymon, Aarnav Patel, Dion Lewis, Sojung Pak, Joan Lee, Anna Chuenrudeemol, and so many more!!! (31 more, the whole village!)

Role

Curation Head, Lobby Experience

Tools

Figma, p5.js

Just the Beginning

Theme: In the Making

Theme: In the Making

We are excited for what tomorrow has to bring, what new challenges the world has to offer. What new tools, new briefs, new crazy tides are on our horizons. Our time at the School of Design is coming to an end, but we are just at the beginning.

The Villagers.

Spatial Layout

250+ Projects

250+ Projects

Limited by the number of site visits, I set up a unit system in Figma where our team collaborated in real time to document dimension and display needs of all projects.

Initial Parti and Content Division
Final Version Layout with Tech, Tables, and Projects

Lobby Activation

Sound Up, CHAOS UP!

Sound Up, CHAOS UP!

In addition to the project curation and layout process, I oversaw the creative direction of the first ever interactive lobby experience for visitors.

Process Snapshot

Distilling Brand Identity into Space

Distilling Brand Identity into Space

Working with brand guidelines and the showcase title of "In the Making", the lobby experience team expanded on content beyond the showcase. Each idea we iterated had a content focus, interaction type, and some idea of how we'd actually implement.

Just Another Pin-Up: Critiques and feedback is often in the form of a pin-up, consistent through all disciplines. We wanted to highlight this important part of the design process.

Changes and Connections: A message of how design doesn't happen in a silo, and is changing. A call back to showcase theme and brand elements, execution would involve modular magnets to show the idea of connectivity.

Definition of Design: For this concept, we drew from existing work and explored interactive letters, and like magnets, would mix and reform to show different personal definitions of what design means to them.

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Copyright ©2025 Helen Zhang Portfolio

Copyright ©2025 Helen Zhang Portfolio

Copyright ©2025 Helen Zhang Portfolio

Copyright ©2025 Helen Zhang Portfolio